Archive for September, 2009

Erstens:
Employees will waste time with social media.
Zweitens:
Haters will damage our brand.
Drittens:
We’ll lose control of the brand.
Viertens:
Social media requires a real budget! It’s not really cheap, or free.
Fünftens:
They’re scared they’ll be sued.
Sechstens:
They’re scared of giving away corporate secrets or that information on social networks will affect the stock price.
via: Dirkvongehlen.de
quelle:… »

Letzte Woche hatte ich Keith Childs von GM Europe als Interview-Partner:
Nils: Tell us who you are?
Keith: I work in Web & New Media at GM Europe. I’m a Brit living in Switzerland and have worked in marketing communications, issues communications, B2B, corporate communications and media relations. Presently I concentrate on media and corporate audiences, though… »